Vision Bluegreen Corporation is a dynamic, profitable company led by talented, dedicated people who share a single vision: to be recognized as a leader in superior leisure and lifestyle products and services, which help individuals and families improve the quality of their lives.
Mission Our mission is to provide individuals and families with an opportunity to improve their lives with our superior leisure and lifestyle products and services. Our products and services are designed to create lasting memories and to win our customers’ loyalty in perpetuity. Bluegreen is committed to building a valuable and growing company in which creativity and quality are the cornerstones of our success. We will nurture our growth through the performance of outstanding associates who uphold the company’s commitment to service and customer satisfaction. We will build the company aggressively within the framework of fiscal conservatism and an ethical culture.
Values Our values are concepts that are open to interpretation. They are not black-and-white definitions but rather solid views that are better defined as “what we believe in.”
Core Values—What We Believe In
Relationships—We genuinely care about our associates, customers and partners. We earn their confidence and business every day.
Mutual Respect—We like and respect each other. We operate with integrity and personal accountability.
Passion—We have intense passion for our products, our trade and our Company. Passion is infectious.
Innovation—We need to find ways to ‘say yes’ through creative solutions and the celebration of breakthrough ideas.
Performance—We create stakeholder value by always delivering beyond expectations, internally and externally. We never settle for less.
Customer Crusade—We over-satisfy and delight them by creating the ‘WOW Factor.’
